Heinz EVERY SAUCE

CLIENT
Heinz UK

AGENCY
Wieden+Kennedy London

YEAR
2024

Introducing Every Sauce: Heinz’s obsession with sauces, all in one bottle.

To promote their extensive range of sauces, W+K London came up with the idea for this one of a kind sauce and the design team created the packaging, featuring a scratch off label that reveals all the sauces within.

A limited edition of 100 only available through a promotion at Heinz UK’s website.

Featuring: Burger Sauce, Garlic Sauce, Aioli Sauce, Smokey Baconnaise, Sweet Chilli, Chip Sauce, Saucy Sauce, Mayoracha, Mayomust, Truffle Mayo, Garlic & Caramelised Onion Mayo, Curry Ketchup, Pickle Ketchup, and Smokey Bacon Ketchup.

Credits

CREATIVE
Charlie Hood
Liam Abraham

DESIGN
Lilia Quinaud
Zhangzhe Peng

DESIGN DIRECTOR
Alex Thursby-Pelham

CREATIVE DIRECTOR
Juan Sevilla
Joe de Souza

PHOTOGRAPHER
Andrew Currie

STYLIST
Lydia McPherson

PRODUCER
Rashel Tashchian
Roshni Annia
Dan Dobrin

CCO
Ana Balarin
Hermeti Balarin

CLIENT
Heinz UK

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