
Heinz EVERY SAUCE
CLIENT
Heinz UK
AGENCY
Wieden+Kennedy London
YEAR
2024
Introducing Every Sauce: Heinz’s obsession with sauces, all in one bottle.
To promote their extensive range of sauces, W+K London came up with the idea for this one of a kind sauce and the design team created the packaging, featuring a scratch off label that reveals all the sauces within.
A limited edition of 100 only available through a promotion at Heinz UK’s website.
Featuring: Burger Sauce, Garlic Sauce, Aioli Sauce, Smokey Baconnaise, Sweet Chilli, Chip Sauce, Saucy Sauce, Mayoracha, Mayomust, Truffle Mayo, Garlic & Caramelised Onion Mayo, Curry Ketchup, Pickle Ketchup, and Smokey Bacon Ketchup.



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Credits
CREATIVE
Charlie Hood
Liam Abraham
DESIGN
Lilia Quinaud
Zhangzhe Peng
DESIGN DIRECTOR
Alex Thursby-Pelham
CREATIVE DIRECTOR
Juan Sevilla
Joe de Souza
PHOTOGRAPHER
Andrew Currie
STYLIST
Lydia McPherson
PRODUCER
Rashel Tashchian
Roshni Annia
Dan Dobrin
CCO
Ana Balarin
Hermeti Balarin
CLIENT
Heinz UK