FORD PASSENGER PRINCESS

CLIENT
Ford UK

AGENCY
Wieden+Kennedy London (Bodega)

YEAR
2024

The Mustang Mach-E — the only car in the UK with hands-free tech — lets you be a “passenger princess” whilst the car drives itself. I created the visual identity for this exclusive drop idealised by the unstoppable W+K Bodega team.

This limited-edition line of products was designed by BETA, illustrated by Sketchy Visuals and inspired by the TikTok trend with nearly 2 billion views, which describes someone who looks good while sitting in the passenger seat.

The kit was sent to influencers and later made available to fans who wanted to get their hands on them. Although this was meant to only be a UK campaign, we received kit requests from all around the world, and even LinkedIn thoughtpieces about our work.