
Nike — Own the Floor
CLIENT
Nike EMEA
AGENCY
Wieden+Kennedy London
YEAR
2023
What will you bring?
While working at Wieden+Kennedy London, we were asked by Nike to help launch their new dance platform Own the Floor. We collaborated with their internal design team to develop a bespoke art direction and an European-wide campaign that showed their dance athletes' unique style.
The work was featured in OOH and store takeovers across London, Paris, Berlin, Milan and Barcelona.
Photographed in London by Suzie and Leo.




















Credits
DANCERS
Trina Nicole
Diablo
B-Girl India
B-Girl Furia
B-Girl Sarah-Bee
B-Girl Stefani
PHOTOGRAPHY
Suzie and Leo
DESIGN & ART DIRECTION
Lilia Quinaud
Ananya Mohan
CREATIVE
Ankita Tobit
DESIGN DIRECTOR
Justin Hallström
CREATIVE DIRECTOR
Joe Bruce
PRODUCER
Mich Bradfield
ECD
Hermeti Balarin
Ana Balarin
Susan Hoffman
CLIENT
Nike EMEA