A new look for a new generation
Agency: NOT Wieden+Kennedy
Role: Design Director
Client: SBUFC
Year: 2026
DESIGN: Ananya Mohan / DESIGN DIRECTION: Lilia Quinaud, Jonny Isaacson / DESIGN ECD: Adam Rix / HEAD OF BRAND: Anika Ramani / CREATIVE TEAM: Chaeyeong Seo, André Mezzomo, Winona Wee / PRODUCTION: Dom Felton, Jonjo Lowe / PHOTOGRAPHY: Saffi Ullah / STRATEGY: Aaron Panesar, Brian Ritter / ACCOUNT DIRECTOR: Umar Butt / CCO: Hermeti Balarin, Ana Balarin