Rio 450 Anos

CLIENT
Antarctica / Ambev

AGENCY
AlmapBBDO

YEAR
2015

Antarctica is a beer brand brewed by Ambev in Brazil. The brand has a big connection with the city of Rio, where it is the market leader and also a big sponsor of events such as the worldwide famous Carnival.

To celebrate the city's 450 years anniversary in 2015, we created a set of custom new cans that embrace Rio's most iconic experiences, such as the bohemian neighborhood of Lapa, the amazing sunset view of the Two Brothers Hill, the clash of jazz and samba which is Bossa Nova, and many more. Along with the illustrations, we created a simplified version of their classic penguins crest to develop a logotype that unified the campaign.