Jetson

CLIENT
Jetson Health

AGENCY
Jones Knowles Ritchie

YEAR
2022

While working at Jones Knowles Ritchie, I had the pleasure to design & illustrate the new brand identity for Jetson, an American gut health company.

Founded in 2019, Jetson is here to bring some much-needed life back to the category, inviting Americans of all stripes to “feel alive inside” with a new brand identity that looks as good as its products make you feel.

We created a distinctive visual and verbal identity that comes to life across the entire consumer journey, illustrating the hands-in-the-air joy of getting healthy and staying healthy. It’s colourful, celebratory and always on the move.