EUROVISION 2025
CLIENT
EBU / SRG SSR
AGENCY
NOT Wieden+Kennedy London
YEAR
2025
While at NOT Wieden+Kennedy, I was lucky enough to be part of the team that created an identity for Eurovision Song Contest 2025, hosted by Switzerland.
Eurovision is built by people coming together, and this simple truth forms the foundation of our visual identity.
The event’s motto “United By Music” is expressed through a twist of the iconic Swiss grid, which is also a celebration of this year’s hosts. A purpose-built grid system for design made up of hearts can be used in a plethora of ways by the event, to create images, typography, flags, symbols, lighting and more; representing people coming together around the world to experience the event.
Credits
DESIGN DIRECTION
Jonny Isaacson
DESIGN
Lilia Quinaud
Zhangzhe Peng
MOTION LEAD
Paris Seawell
MOTION
Nikita Iziev
Ashley Park
HEADS OF NOT W+K
Adam Rix
Anika Ramani
SOUND
Massive Music
CLIENT
Artur Deyneuve
EBU / SRG SSR